معرفی
Arka Sarkar is an Assistant Professor of Marketing at Suffolk University, specializing in multichannel retailing, digital marketing, and sustainability. His work integrates quantitative methods like field experiments and econometrics to study customer behavior. He holds a PhD from the University of South Carolina, an MBA from IIM Bangalore, and a BE from Vidyasagar University.
With over a decade in Fortune 500 industries, he has held senior roles in corporate sales and product management in India. His teaching focuses on Business Research Methods, Marketing Analytics, and CRM/Data Mining. His research explores sustainable retailing, AI's workplace impact, and frameworks resolving sustainability-profitability tradeoffs.
No scientific awards are listed, but his work is under review in top-tier journals. Advising/grants details are not provided, though he collaborates on industry-driven research. He is affiliated with Suffolk's Sawyer Business School (implied by address) and active on LinkedIn/Google Scholar.
