Susan Barnes

Susan Barnes is an Adjunct Professor (part-time) affiliated with San Francisco State University's College of Extended Learning, where she directed the Integrated Marketing Program (2008-2017). She concurrently holds roles at California State University East Bay (2019-2020) and has taught at institutions like the University of San Francisco and Hult International Business School. Her expertise spans digital marketing, social media strategy, and search engine marketing. Barnes authored the influential 2015 book Like, Follow, Share and founded Susby Digital Marketing LLC in 2009, specializing in B2B/B2C digital strategies. She holds a Master of Music from Northwestern University and dual degrees in Studio Art and Clarinet Performance from Oberlin College/Conservatory.

• Received the Robert Bell Award (2001) for academic excellence
• Managed advertising budgets ranging from $500 to $1.5M/month
• Active in social media consulting and digital marketing education

Barnes' work emphasizes integrating online/offline marketing strategies, as demonstrated by her print ad campaign for San Francisco State's Integrated Marketing Program. She advocates for strong digital footprints through personal branding, social media participation, and SEO best practices.