Sunny Son

Associate Professor Sunny Son is a Program Director at UniSA Business School, specializing in Sport & Recreation Management, Tourism & Event Management, and Art & Cultural Management. His research focuses on event impacts on communities, placemaking through festivals, and social sustainability. He has advised numerous research degrees and is actively involved in media engagements.

Research interests include the role of multicultural festivals in society, event-driven urban regeneration, and the psychological benefits of event participation. His work bridges tourism economics with sociological outcomes, emphasizing stakeholder collaboration and sustainable practices.

Notable trends in his publications include analyzing post-pandemic event behaviors, hybrid event efficacy, and the interplay between cultural heritage preservation and tourism commercialization. He has contributed to frameworks for measuring event leveraging success in SME contexts and placemaking strategies for underutilized urban spaces.

As a Research Degree Supervisor, he mentors students exploring community engagement via events, event policy development, and the digital transformation of traditional festivals. No specific awards or grants are detailed in the provided texts.