معرفی
Sungkyun Moon serves as Assistant Professor of Marketing at Bocconi University, where his research bridges marketing strategy and corporate financial performance through rigorous empirical analysis.
His core research agenda focuses on three interconnected domains:
- Marketing Strategy: Examining how firms' marketing decisions directly influence overall business performance
- Marketing Finance: Quantifying the financial impact of marketing investments and resource allocation
- Marketing Disclosure: Analyzing strategic implications of marketing information voluntarily disclosed by firms
- Marketing Management: Investigating the organizational role and influence of marketing executives in corporate decision-making
This work establishes critical linkages between marketing activities and financial outcomes, demonstrating marketing's strategic value beyond traditional brand-centric frameworks.
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