معرفی
Shuba Srinivasan is the Adele and Norman Barron Professor of Management and Professor of Marketing at Boston University's Questrom School of Business. Her research bridges marketing strategy with financial performance, leveraging advanced econometric techniques like time-series analysis. She has held editorial board roles at
- Marketing Science
- Journal of Marketing Research
- International Journal of Research in Marketing
Her educational background includes
- PhD (1995) - University of Texas at Dallas
- MBA (1988) - Indian Institute of Management
- MS (1986) - Indian Institute of Technology
Research interests focus on modeling marketing-finance linkages, particularly how brand reputation, advertising, and sociopolitical risks affect firm value. Her recent work uses VAR models and algorithm aversion analysis to quantify marketing's strategic impact.
Scientific recognition includes
- 2010 Broderick Prize
- M/A/R/C Outstanding Doctoral Student Award
She combines academic rigor with industry experience, having consulted for diverse companies while maintaining active roles in marketing research and education.
