معرفی
Dr. Sue Holt is a Visiting Lecturer at Cranfield School of Management and Visiting Professor at IESEG School of Management, France. With over 20 years of experience in marketing, she specializes in global account management, strategic sales, and customer value creation. Her career includes roles in public sectors like 10 Downing Street and private-sector leadership as Sales and Marketing Director for a major printing company.
Education: MBA (Distinction) followed by a PhD in Global Account Management under Prof. Malcolm McDonald at Cranfield. Current roles include Director of Cranfield's Key Account Management Open Programme and Co-Director of the Key Account Management Forum. She co-authored a seminal 2018 book on implementing KAM strategies.
Advising/Consultancy: Works with major clients including Jaguar Landrover, Rolls Royce, Vodafone, and the National Audit Office. Active in executive education and custom client programmes.
Labs/Teams: Leads the Centre for Strategic Marketing and Sales at Cranfield, focusing on advancing marketing and sales practices through research and training.