Subimal Chatterjee

Subimal Chatterjee is a SUNY Distinguished Teaching Professor at the School of Management, Binghamton University. He specializes in consumer behavior, decision-making processes, and brand management, with a focus on irrational decisions and context-driven value perceptions.

Education:

• BS, Jadavpur University, India
• MBA, Indian Institute of Management
• PhD, University of Pittsburgh

Research and Teaching Contributions: His research investigates how consumers make seemingly irrational decisions, the influence of context on value perceptions, and strategies for enhancing customer satisfaction and brand loyalty. His teaching portfolio includes consumer behavior, judgment and decision-making models, managerial economics, and statistical methods for business.

Scientific Recognition:

• Poets & Quants Top 50 Best Undergraduate Business School Professor (2022)
• SUNY Distinguished Teaching Professorship (2019)
• Chancellor's Award for Excellence in Teaching (2003-04)