Stoyko Petkov

Assoc. Prof. Stoyko Petkov, PhD is a faculty member at New Bulgarian University (NBU) in the Department of Media and Communication. He has served in academic roles since 2001, progressing from Assistant to Associate Professor in 2018, and currently serves as Director of the Program Council for the department since 2017.

His educational background includes a PhD in Mass Communications from NBU (2007) with a dissertation on creative relationships in audiovisual production. His academic trajectory shows steady progression through faculty ranks: Assistant (2001), Senior Assistant (2009), Chief Assistant (2010), and Associate Professor (2018).

Prof. Petkov's research focuses on evolving media landscapes, with particular emphasis on digital content, cross-media communication, social media impact, and audiovisual production. His work examines the transformation from traditional broadcasting models to audience-centered digital ecosystems, with recent publications addressing AI's influence on media and synthetic content challenges.

His teaching portfolio includes courses in Digital Content, Cross-Media Communications, Advertising, Strategic Communication Management, and Media Research in New Media. Office hours are held Tuesdays 13:00-16:00 and Thursdays 16:15-17:15 in Room 709, Building II.

While no formal scientific awards are documented in the provided materials, his scholarly contributions include 17 publications spanning 2008-2020, with recent work analyzing AI's media impact and synthetic content challenges. His research demonstrates consistent engagement with media evolution, from early studies on interactive television to contemporary analyses of digital disruption.

Prof. Petkov has directed the department's Program Council since 2017, indicating leadership responsibilities within the academic structure. His current semester teaching includes the course GENB068 Communication and Contemporary Society.