Dessislava Dankova

Dessislava Dankova is an Assistant Professor in the Department of Media and Communication at New Bulgarian University (NBU), where she has served as a full-time lecturer since 2017 after over 20 years of association with the institution. She earned her PhD in 2016 with a dissertation on "Online Media and Public Communications" following her BA in Tourism (2006) and MA in Management of Mass Communications and Public Relations (2007), both from NBU.

Her educational credentials include:

• Bachelor of Arts in Tourism, New Bulgarian University (2006)
• Master of Arts in Management of Mass Communications and Public Relations, New Bulgarian University (2007)
• Doctor of Philosophy in Media and Communication, New Bulgarian University (2016)

Professor Dankova's research centers on social media communication dynamics, internal corporate communications, event management systems, and media literacy education. Her work examines how digital platforms transform organizational-consumer interactions, with particular focus on crisis response protocols and Bulgarian market applications. She integrates theoretical frameworks with practical case studies, such as her analysis of Patagonia's communication transformation.

Her publication record (2013-2018) reveals consistent exploration of digital communication evolution, with recurring themes in social media strategy, crisis management, and media literacy. These works demonstrate strong industry-academia bridging through venues like the PR Summer School, reflecting her commitment to applied communication research that addresses real-world organizational challenges in the digital age.

No major scientific awards are documented in available sources.

While specific PhD advisees and research grants aren't publicly listed, Professor Dankova actively mentors students through her coordination of TEDxNBU and the Summer School in Public Relations. Her teaching in courses like "Managing Organizational Reputation" and "Public Speech and Presentations" emphasizes practical skill development within NBU's professional training framework.

She leads TEDxNBU as curator since 2017 and previously coordinated the 19th Summer School in Public Relations (2012), creating platforms for student-industry collaboration. Her office (Room 709, II Building) hosts weekly consultations on Wednesdays (14:30-16:30) and Thursdays (11:00-13:00), fostering direct academic engagement.