معرفی
Professor Stephen Brown serves as Professor of Marketing Research within the Department of Management, Leadership and Marketing at Ulster University Business School. His academic profile demonstrates extensive engagement with critical marketing theory and consumer culture studies across multiple decades.
His research interests span Marketing Research, Consumer Research, Retail Marketing, and Consumer Culture, with particular emphasis on unconventional approaches including Gothic marketing frameworks and narrative analysis. Brown's scholarly work frequently challenges conventional marketing paradigms through poetic and metaphorical lenses.
Analysis of his publication trends reveals consistent innovation in conceptual marketing approaches, with recent work exploring Gothic atmospherics in retail tourism (2023), poetic commentary on marketing scholarship (2025), and fairy-tale metaphors for understanding marketing failures (2023). His research output demonstrates interdisciplinary connections between marketing, cultural studies, and literary theory.
Professor Brown maintains an active research profile with publications spanning from 2000 to the present, including the notable 2025 publication Has poetics peaked? A curmudgeonly commentary in Consumption, Markets and Culture. His work shows strong international engagement with research collaborations across multiple territories.
His academic contributions include significant publications in leading journals such as Journal of Marketing Management, Marketing Theory, and Annals of Tourism Research, with research outputs including 23 articles, 4 commentaries, 2 conference contributions, and 1 anthology piece according to institutional records.
Based at the Belfast campus (Room BC-09-221, 2-24 York Street), Professor Brown is an active member of Ulster University's Business and Management Research group, maintaining an ORCID profile (0000-0001-5035-0250) and Scopus presence with substantial citation metrics.
