معرفی
Song Xuebao is an Associate Professor in the Department of Marketing at Tsinghua University's School of Economics and Management, where he has served since 1992 and attained his current rank in 1994. He holds the position of Department Branch Secretary and maintains office hours Monday 13:30-16:30 in Room B454, Lihua Building.
His educational background includes:
- Ph.D. in Economics, Renmin University of China (1992)
- Master's in Business Administration, Renmin University of China (1989)
- Bachelor's in Agronomy, Huazhong Agricultural University (1986)
Professor Song has conducted significant international academic exchanges as a visiting scholar at McMaster University (1994), MIT Sloan School of Management (1997), and Harvard Business School (2000). His research centers on value-based marketing, entrepreneurial marketing, green marketing, and urban marketing, with practical applications developed through collaborations with major corporations including Hengshui Laobaigan, Ningbo Fotile, Founder Group, and Kingdee Group.
His publication record demonstrates consistent focus on strategic marketing evolution, with recent works addressing green marketing solutions for trade barriers, entrepreneurial marketing frameworks, and experience economy development. These contributions appear in leading Chinese journals such as Economic Research and Peking University Business Review, reflecting his commitment to bridging theoretical marketing concepts with real-world business challenges.
No scientific awards were documented in the provided materials.
Professor Song has held significant professional roles including Deputy Editor-in-Chief and Editor-in-Chief of Tsinghua Management Review (2011-2016) and industry positions as Assistant General Manager at Changan Automobile Sales Company (2003-2005). He has authored over 30 influential teaching cases on companies like Xiaoguan Tea and Dong'e Ejiao, and currently teaches marketing management, sales management, and entrepreneurial marketing practice courses.
His active engagement in both academic and corporate spheres continues to shape marketing education and practice in China, with ongoing research in sustainable and value-driven marketing approaches.
