Sofía Blanco Moreno

Sofía Blanco Moreno is an Assistant Professor in the Department of Business Management and Economics at the Faculty of Economics and Business, University of León (Spain). She earned her PhD in 2024 with a thesis on AI-powered analysis of social media content for destination marketing management, supervised by Dr. Ana María González Fernández, Dr. Nuria González Álvarez, and Dr. Pablo Antonio Muñoz Gallego.

Education:

• PhD in Marketing and Tourism, University of León, 2024

Research Focus: Dr. Blanco-Moreno specializes in applying Artificial Intelligence (Machine Learning/Deep Learning), Big Data, and Social Media analytics to tourism marketing. Her work centers on extracting insights from visual/textual social media content to understand tourist experiences, with emphasis on Web Scraping automation, consumer behavior modeling, and cross-cultural destination strategies. Current projects include the Photo Data Tour Analytics platform for visual tracking in marketing.

Scientific Recognition:

• Best communication awards at AIRSI 2023 and AIM 2023 conferences
• I UAM-ASSECO Business Case Award 2022
• University-Business Knowledge Transfer Plan Proof of Concept award

Professional Impact: Presented research to 230+ marketing professionals at AEMARK 2021/2022 Congresses. Developed 5+ digital literacy courses for Castile and León Regional Government (Notion, Twitch, WordPress). Collaborates on Eureca-PRO healthy products research. Leads the MKTING RESEARCH group developing AI tools for tourism analytics.

Operational Framework: Integrates academic work with industry applications through the Photo Data Tour Analytics platform (https://mktingphotodatatour.unileon.es/) and maintains active knowledge dissemination via personal website (http://sofiablanco.es/) and LinkedIn.