Rosana Fuentes Fernandez

Rosana Fuentes Fernandez is a Full Professor in the Department of Business Management and Economics at the Faculty of Economic and Business Sciences, University of León, Spain. Her academic work is centered on marketing and market research, with strong interdisciplinary engagement in communication strategies and media analysis.

Her research interests include:

• Marketing and Market Research
• Strategic and Information Communication
• Media Behavior in Crisis and Conflict Scenarios
• Journalistic Practices in War Reporting

The available data does not include recent publications, but her foundational work suggests a focus on communication strategies in high-stakes environments, particularly in early 21st-century conflicts. This indicates a long-standing interest in how information is managed and disseminated by media correspondents under duress.

She is affiliated with the MKTING MKTING RESEARCH group and previously contributed to the MOD MARKETING, LAND PLANNING AND SUSTAINABLE DEVELOPMENT research group, reflecting a multidisciplinary approach linking marketing with societal and environmental planning.

Rosana Fuentes Fernandez completed her PhD at Complutense University of Madrid in 2009 with the thesis titled Information strategies during the first wars of the 21st century: the case of four Spanish press correspondents, supervised by Dr. Pedro Sorela Cajiao. There is no mention of advised students, grants, or scientific awards in the provided text.