معرفی
Simona D'Antone is an Associate Professor of Marketing at KEDGE Business School. She holds a PhD in Marketing from La Sapienza University of Rome and is affiliated with the Industrial Marketing and Purchasing (IMP) research group.
- Research Focus: Cultural and social dimensions of markets and consumption, market emergence, sustainable purchasing, anti-consumption, consumer well-being, and branding.
- Publications: Published in journals like Industrial Marketing Management, Consumption Markets and Culture, and Organization Studies, with recent work on social innovation during the pandemic, post-growth era organizing, and resilience in social collectives.
- Collaborations: Works with researchers like G. Fuschillo, B. Cova, and F. Crespin Mazet.
Her research explores the intersection of societal values and market dynamics, emphasizing sustainable practices, brand resilience, and collaborative organizing in adversities. Trends in her work include social innovation, ethical consumption, and dynamic capabilities for territorial resilience.
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