Siegfried Gudergan

Siegfried Gudergan serves as Professor of International Business at Vienna University of Economics and Business (WU Vienna), with an active research program spanning over two decades. His scholarly work focuses on dynamic capabilities, strategic management, and international business phenomena.

Professor Gudergan's research examines how organizations develop and deploy capabilities to navigate complex business environments. His work investigates multinational enterprises' capability development in international diversification contexts, the relationship between dynamic capabilities and organizational performance, and more recently, omnichannel customer experience dynamics. His publications reveal consistent scholarly productivity with 57 publications documented through 2025.

Analysis of his publication trajectory shows evolving research themes from foundational dynamic capabilities work in the 2010s toward contemporary applications in omnichannel retailing and heuristic decision-making. His 2024-2025 publications demonstrate continued scholarly activity at the highest levels of management research, including articles in the Academy of Management Review.

Professor Gudergan maintains active engagement with the academic community through scientific lectures, including recent presentations on dynamic capabilities perspectives for international diversification and new market entry strategies. His research demonstrates strong international collaboration patterns across multiple continents.