Arne Floh

Dr. Arne Floh serves as Senior Lecturer in International Marketing at the Vienna University of Economics and Business (WU Vienna), specializing in digitalization, social media, and marketing analytics within the internationalization process of small- and medium-sized enterprises. He is affiliated with the Institute for International Business and maintains an active teaching and research profile.

His educational foundation includes a doctoral degree in Business Administration from WU Vienna. His academic career path features international experience with temporary positions at Emory University (USA), University of Passau (Germany), and University of Linz (Austria), followed by an appointment as Associate Professor in Marketing at the University of Surrey (UK) from 2012 until his return to WU Vienna in 2021.

Floh's research spans marketing science and methodology with particular emphasis on relationship marketing phenomena including Word-of-Mouth communication, Customer Loyalty dynamics, and Customer Value assessment. His scholarly work has been published in leading journals such as the Journal of Retailing, Industrial Marketing Management, Journal of Business Research, Psychology & Marketing, and several electronic commerce publications.

He teaches across multiple academic programs including International Business (BSc), International Management/CEMS (MSc), and Export and Internationalization Management (MSc), with course offerings covering international marketing, international business, decision making, and quantitative research methods. His teaching incorporates analytical tools like R for marketing analytics instruction at graduate levels.

Dr. Floh brings extensive international teaching experience across all program levels (BSc, MSc, MBA, PhD) to his current position, having developed curriculum in digital marketing, research methods, and marketing analytics for master's and doctoral students.