معرفی
Dr. Shupei Yuan is an Associate Professor and Director of Graduate Studies in the Department of Communication at Northern Illinois University. She holds a Ph.D. in Information and Media and a master's in Advertising from Michigan State University, and a bachelor's in Advertising from South China University of Technology. Her affiliations include the Institute for the Study of the Environment, Sustainability and Energy, the Northern Illinois Center for Community Sustainability, and the Center for Southeast Asian Studies.
Her research explores strategic science communication, focusing on improving public-scientist trust through studies on communication styles (aggressive, humorous, polite), science advocacy, and crisis messaging. She investigates topics like climate change debates, vaccine hesitancy, and AI ethics in science dissemination. Her work emphasizes long-term engagement frameworks and infrastructure support for communicators.
Yuan's recent publications analyze trends in environmental ethics (e.g., corporate carbon offsetting), health communication (e.g., vaccine messaging frameworks), and AI-mediated discourse. A consistent theme is the intersection of emotional rhetoric, public trust, and behavioral outcomes across digital and traditional media.
Scientific Awards:
- Arthur W. Page Legacy Scholar Grant (for projects on corporate carbon emissions and AI ethics)
- Associate Editor of Science Communication
- Chair of Risk Communication Specialty Group, Society for Risk Analysis (2022–2024)
- PF&R Chair of ComSHER at AEJMC
She leads grants on generative AI ethics in public communication and corporate climate efforts. As Director of Graduate Studies, she oversees MA programs and mentors students in science communication research. She collaborates with interdisciplinary teams, including the Arthur W. Page Center, and develops AI-integrated pedagogical strategies for communication courses.
