Shelly Chaiken

Shelly Chaiken is Professor Emeritus of Psychology, renowned for developing the Heuristic-Systematic Model of information processing. Her groundbreaking work established foundational dual-process theories in social psychology.

Research examines cognitive and motivational factors in attitude formation, persuasion, and social judgment. Chaiken's model explains when people engage in careful message analysis versus relying on mental shortcuts.

As former President of SESP, her work has influenced diverse fields including marketing, organizational behavior, and public health communication. Chaiken received SESP's Scientific Impact Award for her paradigm-shifting contributions.