معرفی
Emily Falk is a Professor of Communication, Psychology, Marketing, and Operations, Information, and Decisions at the University of Pennsylvania, where she serves as Vice Dean of the Annenberg School for Communication, Director of the Communication Neuroscience Lab, and Director of the Climate Communication Division of the Annenberg Public Policy Center. Her interdisciplinary work bridges communication science, psychology, and neuroscience to understand behavior change and message effectiveness.
Dr. Falk received her B.A. in Neuroscience from Brown University and her Ph.D. in Psychology from the University of California, Los Angeles. Her educational background reflects the interdisciplinary approach that characterizes her research program.
Dr. Falk's research focuses on the science of behavior change, examining what makes messages persuasive, why and how ideas spread, and what makes people effective communicators. Her work employs tools from psychology, neuroscience, and communication to investigate neural predictors of message effectiveness, social influence, and the spread of ideas through networks. Key research areas include health communication (particularly tobacco use), climate communication, political communication, and the neuroscience of choice and decision-making. Her groundbreaking work has demonstrated how fMRI brain imaging in small groups can predict large-scale public health campaign success.
Dr. Falk's research has been recognized with numerous prestigious awards, including early career awards from the International Communication Association and the Society for Personality and Social Psychology Attitudes Division, a Fulbright grant, Social and Affective Neuroscience Society award, DARPA Young Faculty Award, and the NIH Director's New Innovator Award. She was also named a Rising Star by the Association for Psychological Science.
As an advisor, Dr. Falk has mentored numerous graduate students who have gone on to successful careers in academia, government, non-profit, and business sectors. Her lab, the Communication Neuroscience Lab, is funded by major organizations including DARPA, NIH, Google, and the Mind & Life Institute. The lab operates with a mission to increase health and happiness for people and the planet through communication science.
The Communication Neuroscience Lab is an interdisciplinary research group that uses tools from biological, social, and network sciences to motivate choices that benefit individuals, communities, and the planet. Current major research projects include BB-PRIME (Brain-based Prediction of Message Effectiveness), BB-PRIME Phase II focusing on climate change interventions, and the GeoScan Smoking Study examining tobacco marketing effects.
