Sharon Kratochvil

Dr. Sharon Kratochvil is an Associate Professor at the Ernest C. Trefz School of Business within the College of Engineering, Business & Education at the University of Bridgeport. Her teaching emphasizes real-world applications of analytics in business, focusing on student-centered learning and workplace relevance. She holds a PhD in Economics (Econometrics & Labor Economics) from Stony Brook University, alongside MA and BA degrees in Economics from the same institution.

Her research focuses on data-driven strategies for retail success, including the development of the Customer Revenue Model—a proprietary framework combining AI and customer analytics to maximize retail profitability. This model is central to her upcoming book, aimed at revolutionizing the retail industry through advanced analytics and customer insights.

With 30+ years of industry experience, Dr. Kratochvil has led analytics teams at major retailers and CPG companies like Citicorp, Kroger, Proctor & Gamble, and Target. She specializes in leveraging customer data to drive revenue growth and create high-ROI marketing strategies. While no scientific awards are explicitly mentioned, her work demonstrates significant industry impact through innovation in analytics and business strategy.

Her professional narrative includes building high-performing teams and monetizing data assets across diverse sectors, though specific grant details or advising roles are not detailed in the provided information.