Renate Kratochvil

Renate Kratochvil is an Assistant Professor in the Department of Marketing and Strategy at Stockholm School of Economics (SSE). Her research focuses on innovation, strategic management, and organizational processes, employing qualitative methodologies rooted in sociology and social psychology. She investigates how managers and employees navigate strategic challenges, particularly in digital transformation and innovation.

Education includes a PhD from WU Vienna University of Economics and Business, a postdoc at BI Norwegian Business School, and prior industry roles at organizations such as Hilton Hotels and the Austrian Chamber of Commerce. She holds editorial roles at Global Strategy Journal, Long Range Planning, and Journal of Business Research, and actively contributes to academic networks like the Strategic Management Society.

Her work bridges theory and practice, examining micro-processes in organizational strategy and the dynamics of successful and failed initiatives. She explores topics like digital mindsets, paradox navigation, and strategic framing through interdisciplinary lenses.

Renate collaborates internationally, having held visiting positions at Vrije Universiteit Amsterdam, Warwick Business School, King's Business School, and Stanford University. She hosts academic events and advocates for inclusive and dynamic strategic approaches in evolving business landscapes.