Sevil Yesiloglu

Dr. Sevil Yesiloglu is a Senior Lecturer in Marketing at Queen Mary University of London, serving as Programme Director for the MSc Marketing and Digital Communications. She holds a PhD from Bournemouth University (2018) and is a Senior Fellow of the Higher Education Academy. Her research focuses on digital marketing communications, particularly influencer marketing, online harms, and brand engagement. She co-authored books like Influencer Marketing: Building Brand Communities and Engagement (2020) and contributed to UK/EU policy documents on digital economies. Her work bridges academia and industry, advising media companies like Hearst and PhD Media. She teaches networked/influencer marketing and social justice-focused courses. Recent research explores influencer ecosystems, de-influencing movements, and sustainability in digital content. She supervises doctoral student Shahla Geoffrey and collaborates on projects like the 'Attention to Bus Advertising' whitepaper and DCMS policy reports.