معرفی
Seung-Wook Kim is an Assistant Professor of Marketing at Bentley University. He specializes in leveraging machine learning and statistical methodologies to address complex marketing challenges, particularly in digital marketing, marketing analytics, and unstructured data analysis (e.g., image and text).
- Education:
- Ph.D., University of Iowa
- M.S., University of Iowa
- B.S., Seoul National University
His research focuses on applying cutting-edge machine learning techniques to derive actionable insights for managers and consumers from previously unsolvable marketing problems. He has contributed to publications in the Journal of Retailing and has taught courses such as Marketing Analytics and Statistics for Business at the University of Iowa.
Teaching interests include Marketing Analytics, Digital Marketing, Social Media Marketing, and Marketing Research.
