معرفی
Dr. Setayesh Sattari is an Assistant Professor of Marketing at the School of Business and Economics at Linnaeus University. She specializes in international and culturally diverse education, teaching courses in consumer behaviour, quantitative research methods, sustainability marketing, brand management, and digital business strategies. With visiting faculty experience in Japan, Switzerland, and the US, she has supervised over 70 thesis projects and contributes to AACSB accreditation processes through the Assurance of Learning Committee.
- Education: Ph.D. in Industrial Marketing
Dr. Sattari's research focuses on sustainable consumption, social entrepreneurship, and green marketing strategies. Her work explores the intersection of tourism sustainability, circular economy applications, and supplier diversity. Articles in journals like Corporate Communications and Sustainability reflect her interdisciplinary approach.
Her recent projects include EU-funded initiatives on wellbeing tourism (SBWELL) and circular economy (CIRTOINNO). She collaborates with international institutions and contributes to academic discourse as a reviewer for journals such as the European Business Review and International Journal of Wine Business Research.
Scientific Contributions
- 2013: Emerald Highly Commended Paper Award
