Scott Rick

Scott Rick is an Associate Professor of Marketing at the University of Michigan’s Ross School of Business, holding a PhD in Behavioral Decision Research from Carnegie Mellon University (2007) and a post-doctoral fellowship at Wharton. His research focuses on the emotional drivers and consequences of consumer financial decisions, particularly the behaviors of tightwads and spendthrifts. He aims to understand deviations from economically rational or happiness-maximizing decisions and design interventions to improve consumer well-being.

Education:

• PhD in Behavioral Decision Research, Carnegie Mellon University, 2007
• Post-doctoral Fellowship at Wharton School, 2007–2009

Research Interests: Dr. Rick explores how emotions influence financial decisions, including spending habits, debt management, and interpersonal financial dynamics. His work spans consumer psychology, behavioral economics, and policy design. Recent projects investigate couples' financial decision-making and bank account structures' impact on relationships.

Publications & Media: Rick has published in top journals like Journal of Consumer Research and Neuron, with media coverage in New York Times, Wall Street Journal, and NPR. His 2024 book Tightwads and Spendthrifts addresses financial challenges in relationships. Recent studies include subjective knowledge differences in couples and the effects of co-branded credit cards.

Awards & Impact: Recognized with research and teaching awards at Ross. His work informs policy interventions and marketing strategies to enhance consumer decision-making quality and well-being.