معرفی
Scott LaCross is a Senior Lecturer and Vice Chair of the Marketing & Logistics Department at the Max M. Fisher College of Business, Ohio State University. He directs the Marketing Consulting Projects program, serves as Academic Director for Fisher Executive Education, and advises student organizations including the American Marketing Association and Beta Upsilon Chi.
- Teaches courses in Marketing Strategy, Brand Management, and Advertising & Promotional Strategy
- Joined Fisher in 2013 as Adjunct Lecturer before transitioning to full-time faculty in 2016
- Former industry roles at Sara Lee Corporation and Abbott Nutrition
Research & Expertise
- Specializes in strategic business planning, brand identity/positioning, cross-functional team management, and market research
- Industry experience includes P&L management, profitability improvement, and new product launches
Education
- MBA from Northern Illinois University
- B.S. in Marketing and Organizational Leadership from Miami University
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