Scott Koslow

Scott Koslow is a Professor of Business (Marketing) at Macquarie University, affiliated with the Department of Marketing. His career spans institutions including the University of Southern California, University of Texas, University of Michigan, and the University of Waikato (New Zealand's top business school).

• PhD in Marketing from University of Southern California
• Academic visitor at Imperial College London, NYU, and others

Research Interests focus on advertising creativity, strategy, and effectiveness, consumer behavior, marketing research methods, and cross-cultural marketing. His work bridges academic rigor and industry practice, with a fingerprint covering advertising agencies, creativity, and campaign dynamics.

Scientific Recognition:

• Best Article Award (1989, Journal of Advertising)
• Twice Best Reviewer (Journal of the Academy of Marketing Science)
• Runner-up and Finalist for Best Article Awards (2022, 2021)
• 2014 Teaching Award for Social Media Integration in Online Teaching

Editorial Roles include Associate Editor for the Journal of Advertising and Journal of Advertising Research, and Special Issue Editor for the Journal of Advertising. He serves on review boards of top-tier journals like Journal of Marketing and Journal of Consumer Research.

Collaborations span projects such as Creativity in Advertising, Understanding the Australian Self-Medication Industry, and Closing the Green Rhetoric-Purchasing Gap. His recent 2020 presentation on product design creativity highlights his interdisciplinary engagement.