Sarah Maddock

Dr Sarah Maddock serves as Senior Lecturer in Marketing and Departmental Academic Director for Business and Management within the Faculty of Business and Law (FBL) at the University of the West of England.

Her educational credentials include a BSc. Hons in Agricultural and Food Marketing, PG Dip CIM Marketing, and PhD. This foundation supports her specialized expertise in marketing domains.

Dr Maddock's research concentrates on Consumer Behaviour with particular emphasis on Food Marketing and International Marketing. Her work bridges agricultural marketing principles with contemporary consumer psychology, examining cross-cultural purchasing patterns and food industry dynamics. This niche combines technical agricultural knowledge with global market analysis.

While no publications or awards are currently listed in institutional records, her dual role as academic leader and educator demonstrates significant institutional responsibility. Her teaching portfolio covers core marketing curricula including Consumer Behaviour and International Marketing courses, reflecting her research alignment.