معرفی
Dr. Sarah Jane Kelly is an Honorary Professor at The University of Queensland's School of Business. Recognized with the Order of Australia Medal (OAM), her research focuses on sports marketing, alcohol sponsorship, esports health impacts, and nonprofit governance. She has published extensively in journals like Journal of Nonprofit & Public Sector Marketing and Annals of Tourism Research.
Her work bridges strategic marketing, public health, and organizational behavior, with recent studies exploring compliance in pandemic contexts, innovation in nonprofits, and governance challenges in esports. She has also contributed to understanding the societal effects of mega-events and alcohol sponsorship dilution in sports.
Key awards include the OAM, and her research spans conferences such as the American Marketing Association and VetEd DownUnder. She collaborates internationally, with projects in Australia, Japan, and Indonesia.
