Sarah Awad

Sarah Awad is an Associate Professor at Aalborg University’s Department of Communication and Psychology within The Faculty of Social Sciences and Humanities. She holds a PhD and leads research in cultural psychology, communication, and social development. Her work focuses on identity formation through art and storytelling during societal changes, as well as visual methodologies in psychology. She coordinates the Psychology education’s first semester and Social Psychology modules. Key roles include study board member (2024–2028), project leader for the seed-funded 'Digital Consumer Culture & Mental Health' (2024–2025), and collaborations with institutions like the MIX Center for Displacement, Migration, and Integration.

Education: PhD (specific details not explicitly stated, inferred from academic rank). Teaching areas include social/cultural psychology and qualitative methods, with courses like Gender & Psychology and Climate Psychology. Her research explores visual culture’s impact on identity, collective memory, and politics, with projects addressing far-right visual rhetoric and youth well-being in digital consumerism.

Research highlights include analyzing Egyptian revolutionary imagery, Danish far-right social media strategies, and LGBTQ+ coming-out narratives. Awards include Teacher of the Year in Psychology (2020). She actively participates in conferences, workshops, and media engagements discussing topics like street art’s role in protests and societal stress in Denmark.