معرفی
Sandra Horvat is an Associate Professor in the Marketing Department at the Faculty of Economics & Business, University of Zagreb, and concurrently serves as a Visiting Professor at ISM. Her research focuses on Brand Management, Private Labels, Consumer Behavior, Digital Marketing, and Nostalgia in Marketing. She actively contributes to pedagogical innovation, having received the University of Zagreb Award for e-course design in 2009/2010. She oversees the postgraduate doctoral program 'Economics and Business' and reviews for journals like Tržište/Market and Acta Turistica. Professional affiliations include EMAC and the Croatian Marketing Association (CROMAR).
Her teaching spans undergraduate to postgraduate levels, covering courses such as Principles of Marketing, Consumer Behavior, and Brand Management. Recent research explores digital branding and nostalgia-driven marketing strategies. She has published extensively on private label authenticity, consumer segmentation, and marketing in emerging markets.
