Sandhiya Goolaup

Sandhiya Goolaup is a Lecturer at the Department of Business Administration and Textile Management within the Faculty of Textiles, Engineering and Business at the University of Borås. She earned her doctoral degree from the University of Gothenburg in September 2018, focusing on consumer experiences and the extraordinary in her thesis.

• Academic Role: Lecturer in Event Management and Marketing
• Research Focus: Consumer Experience, Value Creation, and Event Studies
• Methodology: Qualitative methods (Phenomenology, Grounded Theory)
• Publications: Appeared in Journal of Travel Research, Tourism Management, and Scandinavian Journal of Hospitality and Tourism
• Email: sandhiya.goolaup@hb.se

Her research explores how tourists create value through embodied experiences, particularly in gastronomic and nature-based contexts. She examines surprise as a mechanism in consumer experiences and applies socio-cultural lenses to festival tourism. Her work bridges phenomenological theory with practical insights in hospitality and tourism management.

Sandhiya contributes to the academic community through publications in leading journals and book chapters in Routledge and Edward Elgar handbooks. Her teaching primarily centers on event management and marketing, where she integrates her research findings into pedagogy.