معرفی
Sajeev Nair is an Assistant Professor of Marketing at the University of Kansas School of Business. He holds a Ph.D. in Business Administration (Marketing) from the University of Southern California, along with an M.S. in Business Administration from USC, an MBA from the Indian Institute of Management, Lucknow, and a B.S. in Mechanical Engineering from the University of Kerala. His research focuses on quantitative empirical methods applied to marketing strategy, including online word of mouth, new product management, and digital marketing. He has professional experience in sales and marketing roles at PepsiCo and Bharti Airtel in India before entering academia.
Education:
- Ph.D. in Business Administration (Marketing), University of Southern California, 2022
- M.S. in Business Administration, University of Southern California, 2015
- MBA, Indian Institute of Management, Lucknow, India, 2005
- B.S. in Mechanical Engineering, University of Kerala, India, 2002
Research Interests:
Online reviews, new product management, digital marketing, and marketing strategy. Uses econometric models, causal inference, text analysis, and machine learning.
Teaching Interests:
Marketing Analytics, Sales Analytics, and New Product Development.
Articles:
Recent work includes a 2023 study on the net payoffs of COVID-19 lockdowns, combining policy analysis with economic and behavioral insights.
