معرفی
Dr. Sahar Karimi is a Senior Lecturer in Marketing with expertise in consumer behavior on digital platforms. She holds a PhD from Alliance Manchester Business School (University of Manchester), an MSc in Advanced Computer Science with ICT Management, and a BEng in Computer Engineering. Her research bridges consumer research and behavioral Information Systems, focusing on how digital platforms and smart technologies influence decision-making processes. She teaches Market Research (MKIB256) and supervises PhD/DBA projects on AI in marketing, virtual reality impacts, and digital transformation.
Her recent publications explore topics like self-quantification effects, virtual influencers, chatbot emotionality, and VR-enabled manufacturing efficiency. She emphasizes interdisciplinary approaches to understand consumer interactions with emerging technologies. While no scientific awards are explicitly listed, her work demonstrates significant contributions to digital marketing and behavioral research.
