معرفی
Saeid Kermani serves as an Assistant Professor of Marketing at Trent University, where his research centers on social media's influence on consumer decision-making and opinion formation. His work critically examines intersections of corporate social responsibility, social activism, and moral frameworks within digital consumption contexts, aiming to inform ethical marketing practices and policy development.
Dr. Kermani's research program investigates psychological mechanisms driving consumer responses to brand political advocacy, offensive advertising, and social media backlash. He explores how moral identity and social power dynamics shape outrage expression, apology effectiveness, and trust restoration in digital environments, with particular attention to cross-cultural variations in reactance and censorship responses.
Analysis of his 2017-2024 publications reveals consistent focus on brand-consumer conflict resolution in social media ecosystems. Key trajectories include value-protective functions of online outrage, cultural moderators of psychological reactance, and longitudinal shifts in digital trust formation. His work demonstrates how political expression threatens brand-consumer relationships while identifying boundary conditions where moral principles override commercial considerations.
