معرفی
Huang Li serves as an Associate Professor in the Department of Marketing at Hofstra University, USA. They were invited to present research at Tsinghua University's School of Economics and Management on June 6, 2025.
Huang Li's research focuses on the psychological aspects of consumer interactions with digital interfaces, particularly examining how anthropomorphizing digital channels affects consumer perceptions and brand relationships. Their work explores the complex dynamics between reliability expectations, trust formation, and the unintended consequences of human-like characteristics in digital marketing environments.
At Tsinghua University, Huang presented on 'Is reliability always a good thing? The unintended consequences of anthropomorphizing digital channels for consumers and brands,' highlighting cutting-edge research at the intersection of marketing psychology and digital technology. This presentation reflects Huang Li's scholarly contributions to understanding evolving consumer-brand relationships in increasingly humanized digital landscapes.
