معرفی
黄靓 serves as an Associate Professor in the Department of Marketing at Tsinghua University's School of Economics and Management, holding a Ph.D. in Marketing from the University of Arizona (2021) and a Bachelor's in Business Administration (Information Systems) from Tsinghua (2015).
Her academic journey:
- Ph.D. in Marketing, University of Arizona (2021)
- Bachelor's in Business Administration (Information Systems), Tsinghua University (2015)
Her research centers on consumer decision processes within financial contexts, specializing in how payment technologies reshape behavior. Key investigations include the psychological mechanisms of mental accounting in digital finance, social payment systems' impact on ownership perception, and budgeting tools' unintended consequences on spending patterns. This work bridges behavioral economics with fintech innovation.
Recent publications reveal a strong focus on payment method psychology, with 3 of 5 featured articles (2020-2023) examining P2P platforms like Venmo. Her work spans top journals including Journal of Marketing Research and Marketing Letters, increasingly connecting digital finance infrastructure to fundamental consumer behavior theories.
Major recognitions include:
- Tsinghua University Young Teacher Teaching Competition First Prize (2022)
- Lincoln Financial Best Paper Award (2021)
- Consumer Financial Well-Being Emerging Scholar Award (2021)
- AMA-Sheth Doctoral Consortium Fellowship (2020)
- Lisle & Roslyn Payne Outstanding Doctoral Student Award (2020)
Her research has attracted media attention from FinTech and Finance News and Think Forward Initiative regarding budgeting app effects. Current teaching responsibilities include marketing courses at Tsinghua, though specific advisees and grant funding details aren't documented in available materials.
No dedicated research labs or collaborative teams are specified in her faculty profile.
