معرفی
Liang Huang is an Associate Professor in the Department of Marketing at Tsinghua University's School of Economics and Management. Her office is located in B401 Lihua Building, and she holds a Ph.D. in Marketing from the University of Arizona (2021) and a Bachelor's in Business Administration from Tsinghua University (2015).
Her research examines behavioral dimensions of financial decision-making, with specific focus on:
- Psychological mechanisms in payment method selection
- Social influences on financial behavior
- Cognitive biases in consumer choices
- Technology-driven innovations in financial services
- Mental accounting frameworks
Recent publications (2020-2024) demonstrate consistent investigation into digital payment systems, decision heuristics, and social influences on consumption. Her work employs experimental methods to analyze how payment interfaces, recommender algorithms, and social contexts shape economic behaviors.
Significant scientific recognitions include:
- Lincoln Financial Best Paper Award (2021)
- Consumer Financial Well-Being Emerging Scholar Award (2021)
- Multiple doctoral excellence awards from University of Arizona (2020)
- International conference honors from SCP and SJDM (2018-2019)
