S Sriram

S. Sriram is a Professor of Marketing at the Ross School of Business, University of Michigan. He holds the Dwight F. Benton Professorship and serves as the Associate Dean for Graduate Programs. His research spans brand and product portfolio management, content monetization, and healthcare marketing, with applications in consumer packaged goods, technology, retail, news media, and online education platforms.

• Educational Background
  • Bachelor of Technology, Indian Institute of Technology (1995)
  • Ph.D., Purdue University (2004)

S. Sriram’s work examines dynamic markets, marketing investments, and consumer behavior in technology-driven industries. Recent publications focus on user-generated content in online education, convolutional neural networks for healthcare diagnostics, and payment transparency in pharmaceutical-physician interactions.

His research has appeared in top-tier journals including Marketing Science, Management Science, and Journal of Consumer Research. He has also explored trends in omnichannel marketing, paywalls, and retail expansion.

• Scientific Awards & Roles
  • Dwight F. Benton Professor of Marketing
  • Associate Editor, Journal of Marketing Research
  • Associate Editor, Journal of Marketing
  • Editorial Board Member, Marketing Science
  • Editorial Board Member, Quantitative Marketing and Economics

Sriram’s contributions extend to advising on brand extension dynamics, category fit, and marketing budget optimization. He has also investigated health insurance gaps and prescription drug access in the U.S.