Ryuta Yoda

Ryuta Yoda is a Lecturer in Sport Management and Marketing at Manchester Metropolitan University, within the Sport Policy Unit of the Business School. His academic qualifications include a PhD from Coventry University in Sport Management, an MSc in Sport Management from the same institution, and a BA in Economics and Business from Wheaton College, Massachusetts, USA.

Academic Qualifications:

• PhD in Sport Management, Coventry University (UK)
• MSc in Sport Management, Coventry University (UK)
• BA in Economics (major) and Business (minor), Wheaton College, Massachusetts, USA

Research interests focus on the societal impacts of international sports events, particularly how such events influence sport and exercise participation across different demographics. His doctoral research compared participation trends in hosted versus postponed events, emphasizing strategic management approaches to maximize social benefits. He teaches undergraduate modules on consumer understanding and contemporary issues in sports marketing.

Teaching responsibilities include leading 'Understanding the Sports Consumer' and 'Contemporary Issues in Sports Marketing' for undergraduate Sports Marketing Management and Sports Business Management programs.