معرفی
Ruud Wetzels is a Lecturer in Marketing at the University of Sydney Business School, specializing in service research and consumer behavior. He holds a PhD from Maastricht University focusing on machine learning applications in marketing. His research explores the intersection of technology, consumer experience, and retail innovation, with publications appearing in leading journals including the Journal of Service Research and Journal of Business Research.
Research interests span technology-infused retailing, multisensory customer experiences, and service innovation. His work examines eye-tracking methodologies for service experience analysis and the relationship between customer experience management and profitability. Recent publications reflect a focus on bibliometric analysis of academic trends and the integration of emerging technologies in service ecosystems.
Articles demonstrate consistent themes in retail transformation, methodological innovation in service research, and data-driven consumer insights across diverse service contexts.
