Ruby Appiah-Campbell

Ruby Appiah-Campbell is a Lecturer in Marketing with a decade of professional experience in banking (Standard Chartered Bank and Stanbic Bank). She holds a PhD in Marketing from Loughborough University, an MRES from Sheffield Hallam University, an Executive MBA, and a BA from the University of Ghana. Her research focuses on consumer behavior, ethnocentrism, prosocial behavior, and international marketing, emphasizing practical applications and cross-cultural dynamics.

Her academic contributions include studies on digital self-tracking among youth, sustainability in business, and ethnocentric influences on global consumer behavior. Ruby is dedicated to mentoring future marketing professionals through innovative teaching methods that bridge theory and practice.

No scientific awards or grants were explicitly listed in the provided texts. She actively participates in conferences and collaborative research initiatives.