Ruben van Werven

Ruben van Werven is a Senior Lecturer in Entrepreneurship at Bayes Business School, part of City St George's, University of London. He previously held an Assistant Professor position at Vrije Universiteit Amsterdam, where he completed his PhD. His research focuses on early-stage entrepreneurial ventures, including high-tech firms, social enterprises, and church plants, with a particular emphasis on the role of language in venture creation. He teaches entrepreneurship in both corporate and startup contexts to undergraduate and postgraduate students.

Education:

• PhD in Entrepreneurship (Vrije Universiteit Amsterdam)

Research Interests: Ruben explores how language shapes entrepreneurial processes, analyzing elevator pitches, stakeholder interactions, and venture naming. He examines feedback dynamics between entrepreneurs and mentors, rhetorical strategies in investor pitches, and institutional legitimacy in religious organizations. His work bridges organizational behavior, linguistics, and institutional theory to understand venture creation mechanics.

Publications: His recent work includes studies on entrepreneurship in religious institutions, feedback mechanisms in early ventures, and naming strategies. Themes span institutional legitimacy, stakeholder persuasion, and language-driven persuasion in entrepreneurial contexts.

Grants & Awards: No specific awards listed. His research is funded through standard academic channels.

Teaching & Impact: Ruben teaches early-stage entrepreneurship and corporate innovation, blending academic rigor with practical insights. He advises students and contributes to Bayes Business School's research initiatives in entrepreneurship education and practice.