معرفی
Dr. Ruaa Hasan is a Lecturer in Operations and Supply Chain Management at Coventry University's CBL School of Management. She holds a doctorate from Brunel University where she investigated big data analytics in UK supply chains. Her research examines how big data analytics creates business value in supply chain operations, with implications for product quality, environmental sustainability, and employment.
Research interests focus on:
- Big data analytics implementation in supply chains
- Social media's impact on business performance
- Electronic word-of-mouth credibility mechanisms
- Microfinance institution optimization
Her publications demonstrate strong emphasis on empirical methodologies and developing economy contexts. Recent work analyzes supply chain resilience in fashion industries and data-driven decision frameworks.
Active in supervising student research and contributing to UN Sustainable Development Goals through business analytics applications.
