معرفی
Dr. Rosina Watson is an Associate Professor of Sustainability and Head of the Sustainable Business Group at Cranfield School of Management, Cranfield University. She is also Co-Course Director of both the MSc in Sustainability and the Sustainability Business Specialist Apprenticeship. Her academic and professional work integrates sustainability, innovation, and strategic management.
- University: Cranfield University
- School: Cranfield School of Management
- Role: Associate Professor of Sustainability, Head of Sustainable Business Group, Co-Course Director
Dr. Watson holds a PhD from Cranfield School of Management and a first-class degree in Politics, Philosophy, and Economics (PPE) from Oxford University. Prior to her academic career, she gained extensive industry experience as Head of Corporate Sustainability at Home Retail Group (Argos and Homebase), with earlier roles in finance, M&A, strategy, and commercial functions at Shell, ITV, and Carphone Warehouse.
Her research focuses on sustainable innovation, particularly how large corporations and entrepreneurs can drive sustainability through partnerships and collaboration. She investigates how differences between organizational logics can be harnessed to enhance innovation outcomes. Her work spans stakeholder engagement, dynamic capabilities, and policy frameworks for sustainable entrepreneurship.
The recent publications of Dr. Watson reveal a strong and consistent trajectory in sustainability research. Her work emphasizes collaborative models for sustainability innovation, including cross-sector partnerships, stakeholder engagement frameworks, and capability-based approaches. She has made significant contributions to understanding how policy can support sustainable entrepreneurship through meso-level ecosystem interventions and crowdsourced co-creation. Her scholarship also extends to sustainability education, particularly in professional and higher education contexts.
Dr. Watson has received no explicitly mentioned scientific awards in the provided text.
She actively contributes to teaching across executive and general management programs, including the MBA and Executive MBA, and leads specialized sustainability programs. While no PhD or master’s students are listed as advisees, her leadership in academic programs suggests a strong mentoring role. She is involved in initiatives that foster learning communities and inclusive education in sustainability.
Dr. Watson is affiliated with the Sustainable Business Group at Cranfield, a research and teaching hub focused on sustainability-driven innovation and strategy. Her collaborative research involves partnerships with academics and practitioners, reflecting her emphasis on co-creation and stakeholder engagement. Her future work likely continues to explore systemic approaches to sustainability transitions, policy innovation, and the educational foundations of sustainable business leadership.
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