Ron Van Houten

Dr. Ron Van Houten is a Professor in the Department of Psychology at Western Michigan University, specializing in applied behavior analysis with a focus on traffic safety, pedestrian safety, and intelligent transportation systems. His work integrates engineering, behavioral principles, and technology to address road safety challenges. He holds a Ph.D. from Dalhousie University (1972) and has authored over 120 publications in journals like the Journal of Applied Behavior Analysis. His research has secured over $2 million in grants from agencies such as the U.S. Department of Transportation.

Education:

• Ph.D., Dalhousie University, 1972
• M.A., Dalhousie University, 1969
• B.A., SUNY Stony Brook, 1968

Research Interests:

• Traffic safety interventions (e.g., crosswalk enhancements, pedestrian signals)
• Bicycle and seat belt safety
• Community/organizational psychology applications
• Simulation-based studies using driving/aircraft simulators

His lab develops innovative solutions such as in-roadway signs, countdown signals, and haptic feedback systems to improve driver compliance and reduce accidents.

Grants & Labs:

• Led major projects funded by USDOT, NHTSA, and Texas A&M
• Operates advanced driving/aviation simulators for behavioral research

Labs/Teams: Active in WMU's Behavior Analysis and Industrial/Organizational Behavior Management programs, contributing to interdisciplinary safety initiatives.