معرفی
Ron Shachar is an Adjunct Professor at the Leonard N. Stern School of Business, New York University, a position he has held since 2011. He previously served as the Dean of the Arison School of Business and has held academic positions at Yale School of Management, Tel Aviv University, and maintains affiliations with institutions such as Duke University.
His educational background includes a PhD in Economics from Tel Aviv University and a post-doctoral fellowship at Harvard University.
Professor Shachar's research centers on advertising, branding, and strategic marketing, with a particular focus on applications in entertainment industries such as television and film, as well as political campaigns. His interdisciplinary work spans marketing, economics, psychology, and political science, and has been published in top-tier journals. Several of his studies have received coverage in major media outlets including the Wall Street Journal and Fox News.
Although no specific publications are listed in the provided text, his research consistently bridges theory and real-world applications in marketing strategy and consumer behavior.
- Associate Editor, two leading academic journals
- Editorial Board Member, other leading journals
Professor Shachar has also been recognized for his teaching excellence, having won the best professor award at Tel Aviv University. He has taught courses such as Storytelling in Business and continues to contribute to academic discourse through editorial roles and interdisciplinary research. He has no listed grants in the provided text but maintains active academic engagement.
He is also a successful novelist; his second book, X in the Middle, became a bestseller in Israel in January 2018.
