Roland Mattmüller

Prof. Dr. Roland Mattmüller serves as Professor and Chair of the Department of Market-oriented Management at EBS Business School, EBS University of Business and Law in Oestrich-Winkel, Germany. His active faculty position encompasses leadership in strategic marketing research and education within Germany's academic business community.

His research spans strategic marketing frameworks, service-profit chain optimization, retail marketing innovation, and brand value creation. Key contributions include developing integrative-processual marketing models and analyzing government-regulated retail environments. His work bridges theoretical marketing principles with practical business applications, particularly in e-commerce evolution and value-based resource allocation strategies.

Professor Mattmüller has authored foundational marketing literature including After-Sales: Service Makes Profit, Mail Order Marketing Handbook, and Value-based Marketing, establishing him as a significant voice in European marketing scholarship with emphasis on service-dominant logic and omnichannel retail strategies.