Robin Leuppert

Robin Leuppert, M.A., is a Research Assistant and PhD Student at the Department of Journalism and Communication Research at the Hanover University of Music, Drama and Media. His research focuses on political communication, particularly news usage and its determinants; reception and effects research; computational methods in empirical social research; and media entrepreneurship. He holds a Master’s degree in Media Management from the same department and has professional experience in media measurement, business development, and sales analytics. Leuppert is an active member of academic associations including the International Communication Association (ICA), European Communication Research and Education Association (ECREA), and German Society of Mass Communication (DGPuK). His work bridges theoretical and applied research, addressing topics such as AI in journalism, media brand perceptions, and information behavior during health crises. He has presented at major global conferences like ICA and contributed to peer-reviewed journals in communication and media studies.