Jule Scheper

Dr. Jule Scheper is a Research Assistant at the Department of Journalism and Communication Research, Leibniz University Hannover. She holds a PhD in Communication Science and specializes in political communication, computational methods, and health communication.

• Current focus on public opinion formation via Spiral of Silence theory
• Active in Computational Communication Science (CCS) education
• Co-investigator in DFG-funded "Networked Spiral of Silence" project
• Developed digital business model education programs since 2013

Research Themes: Her work examines how media and social environments shape opinion expression during crises, computational methods in communication science, and media entrepreneurship education. Key publications analyze eudaimonia in entertainment, pandemic-era social norms, and reference group dynamics.

Activities: Regular presenter at ICA, ECREA, and DGPuK conferences. Member of International Communication Association (ICA), European Communication Research and Education Association (ECREA), and German Society of Mass Communication (DGPuK).